Besides making bicycles available, we also want to ensure that people can cycle safely and pleasantly. We envision that more citizens of Jinja, Uganda, can cycle and want to cycle from more interests/social groups for more reasons and more often to prevent potential carbon emission to be released. We educate the general public of the benefits of cycling and advise and lobby with the government to begin to make provisions for cycling infrastructure to help increase the uptake of cycling by as many as possible for the greater good of all especially looking at issues of climate change, the war on poverty and the fight to reduce the disease burden arising from sedentary urban lifestyles. The envisioned obvious and fair choice to cycle safely in an attractive city directly benefits the general public, the economy and environment. Cycling out of Poverty Foundation has established strategic partnerships with Jinja City Council to improve the cycling climate in Jinja.

We plant trees (10 trees for each bike going out), organise Critical Mass Bike rides, and organise Car Free Days. All in an effort to create a bicycle ecosystem.